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GlobalPlatform, the cross-industry multiple application smart card organisation, has announced that its Business Committee, which has overseen the strategic progression of the organisation since its inception in 1999, has evolved into two separate Committees; the Marketing Centre and the Planning Unit. This internal re-structuring, by decision of the Board, will enable GlobalPlatform to refine its focus on marketing, strategy and planning for 2002 and beyond.

The Marketing Centre will focus on the global image and visibility of GlobalPlatform’s marketing and communication, promotion of the existing GlobalPlatform Specifications and the benefits of membership to existing and potential Members in a bid to raise organisational awareness and expand recruitment across various industries and geographic markets.

The Planning Unit will develop a reasoned business review and evolve an action plan based on the strategy as set out by the Board in 2001, addressing the need to balance strong business justification with advance technology solutions. By reviewing technology initiatives in relation to the strategic plan, the Unit will ensure that the definition of requirements outlined by GlobalPlatform continues to serve the needs of its Members and that the organisation’s focus stays relevant to the needs of the smart card market. The Planning Unit will also be responsible for the formation of strategic alliances with other organisations.

The revision of the strategy and marketing functions reflects the rapid growth of GlobalPlatform and the move will ultimately facilitate the achievement of organisational objectives and allow greater efficiency in the allocation of Members’ time and efforts.

Dominique Hautain from Proton World is the former Chair of the Business Committee, and will be heading up the new Marketing Centre as Chief Marketing Officer. She comments: “With the continued growth of GlobalPlatform in terms of activities, achievements and membership, the main priority of the new Marketing Centre will be to co-ordinate all marketing and PR activity to achieve clearly defined objectives. A key objective will be to explain the relevance and benefits that GlobalPlatform brings to organisations in terms of their own business strategies. We hope that through this, we can encourage even wider industry participation on our technical and business Committees.”

Bryce Hutt, from The Bank of Nova Scotia, will lead the new Planning Unit as Business Strategy Officer. Bryce comments: "At this exciting point in GlobalPlatform’s business cycle, it makes sense to separate the business planning and strategy functions from the marketing function, to allow the Planning Unit to concentrate more specifically on steering the organisation forward, in line with the Board’s direction. Developing strategic alliances will be a key focus and the Planning Unit will evaluate market conditions, conduct research, review, analyse and make recommendations to the Board about initiating appropriate affiliations."

The new Marketing Centre and Planning Unit will hold their inaugural meetings, commencing on 28th and 26th February 2002, respectively, in California, US. All current eligible GlobalPlatform Members, with specialist experience in planning or marketing, are invited to participate in one or both of the Committees.

For further information, please contact
·Dominique Hautain - or
·Bryce Hutt –

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