GlobalPlatform Reaches Out to Chinese Market with Inaugural Business Seminar in Beijing
24 February 2005 - GlobalPlatform, the global leader in smart card infrastructure development and deployment, will host its first business seminar in China at the Shangri-La Hotel in Beijing on 21 April 2005. The event is titled "GlobalPlatform Today and in the Future".
The free, one-day seminar will aim to educate the Chinese market on the benefits of adopting GlobalPlatform technology for single and multi-application smart card programs and will present real world examples of successful implementations deployed in the finance, government, mobile telecommunication and healthcare industries.
The day will comprise a series of informative presentations, delivered by representatives of GlobalPlatform and end users of GlobalPlatform's Specifications. The delegates will receive a business overview of GlobalPlatform's value proposition and the importance of standardization, a high level technical overview of GlobalPlatform's Specifications and current activities, a briefing on GlobalPlatform implementations deployed today across industries and a look at future GlobalPlatform opportunities for the Chinese smart card industry.
Presentations throughout the day will be structured as follows:
- Overview of GlobalPlatform
- Financial Implementations of GlobalPlatform
- Government Implementations of GlobalPlatform
- Mobile Telecom Implementations of GlobalPlatform
- Leveraging GlobalPlatform Technology
- Future of GlobalPlatform Technology
Bob Beer, Chairman of GlobalPlatform, comments: "China has a rapidly growing market for smart card infrastructure. This seminar aims to ensure that the regional smart card industry is aware of GlobalPlatform's technology for cards, devices and systems, which is available for royalty-free download from www.globalplatform.org, and understands the long term benefits it offers.
"By raising awareness of GlobalPlatform in China, we hope to reinforce our position as the provider of the standard for smart card infrastructure and encourage broader adoption of GlobalPlatform Specifications amongst those players that are not yet enjoying the benefits of our technology.
"The seminar program will offer a valuable insight into opportunities and challenges for the smart card industry in China, and with so many interesting and dynamic speakers committed to making this day a success we look forward to welcoming many delegates from the region."
Real time translation in Mandarin and English will be provided for all presentations.
The seminar will conclude with a cocktail reception, where delegates will have the opportunity to meet GlobalPlatform's Board of Directors, Technical and Business Committees, representatives from its member organizations and guest speakers.
If you would like to attend the GlobalPlatform Beijing seminar, please register before March 15, 2005 at www.globalplatform.org/events/bbs2005. Delegate places are limited, so early registration is advised.
For further information on this event, or GlobalPlatform, please visit www.globalplatform.org or contact secretariat@globalplatform.org.
-ENDS-
For further media information, please contact Shona Clarke or Lee'ann Connell at Sinclair Mason on + 44 (0) 870 606 0960 or email shonac@sinclairmason.com / leeannc@sinclairmason.com
NOTES TO EDITORS:
The GlobalPlatform Steering Committee responsible for organizing the event, comprised representatives from GlobalPlatform Members: Axalto, Datacard Group, Gemplus, IBM, Shera International and Visa International.
Driven by over 50 cross-industry member organizations, GlobalPlatform is the leading, international association, focused on establishing and maintaining interoperable specifications for single and multi-application smart cards, acceptance devices and systems infrastructure that deliver benefits to Issuers, service providers and technology suppliers.
These specifications are known as the standard for smart card infrastructure, thanks to their balance of technical superiority and business justification.
GlobalPlatform specifications are available royalty-free and have been adopted in Europe, North America, Asia and Australia by many public and private bodies. Currently, there are over 25 GlobalPlatform-based smart card implementations world-wide and approximately 70 million GlobalPlatform cards are in global circulation.
GlobalPlatform is an independent, not-for-profit organization and its strategy is defined and prioritized by a Board of Directors. GlobalPlatform is currently chaired by Chairman Robert E. Beer, Vice President Business Development, Datacard Group. www.globalplatform.org
