Apple Inc. is a multinational technology company headquartered in California that designs, develops, and sells consumer electronics, computer software, and online services to a network of customers across the world. The company paved the way for personal technology with the introduction of its Macintosh computer in 1984 and continues to operate in the consumer market with its iPhone, iPad, Mac, Apple Watch and Apple TV products. Apple is also a leader in the software market and has developed four platforms — iOS, macOS, watchOS and tvOS – to enable seamless user experiences across all of its devices; empowering customers with breakthrough services that include the App Store, Apple Music, Apple Pay and iCloud.