As Marketing Director of GlobalPlatform, Ms. LeGate is responsible for leading GlobalPlatform’s strategic marketing initiatives including value proposition articulation, branding, and membership communications. She promotes GlobalPlatform messaging across all channels and all targeted markets. Ms. LeGate contributes to marketing strategy planning discussions alongside the Executive and Technical Directors and PR Agency. She manages marketing for special programs and campaigns that are of timely and strategic interest to the organization. She also interacts with the various technical committees, working groups, and task forces to generate marketing and communications ideas including press releases, industry interviews, made-simple guides, public website copy updates, byline articles, newsletters, white papers, videos, animations and social media content.
Prior to her appointment to a role within GlobalPlatform, Ms. LeGate held various marketing, business development, and communications positions at American Express. Most recently, as Director of Global Marketing, she was responsible for worldwide marketing activities associated with the company's global network and emerging payments solutions. She led a team of senior marketing managers responsible for value messaging, branding, training and promotional materials, and multi-channel distribution including web and conferences. While at American Express, Ms. LeGate served on two EMVCo Task Forces over three years.
Ms. LeGate joined GlobalPlatform in 2016.