Anurag Gupta

Arm

Anurag Gupta is Director of Market Strategy within Arm’s Architecture & Technology Group, bringing over two decades of experience across the semiconductor, embedded systems, and technology services industries. Based in Cambridge, he focuses on shaping market strategies and driving ecosystem collaboration to enable scalable, secure technology platforms.

At Arm, Anurag has been instrumental in advancing initiatives such as PSA Certified, helping elevate security standards across the global IoT ecosystem and supporting the trusted deployment of connected devices at scale. His work sits at the intersection of technology, business strategy, and ecosystem development.

Prior to Arm, Anurag held leadership roles at Accenture, Conexant, and Sasken, where he built deep expertise in engineering, product strategy, and market development. He is passionate about fostering industry collaboration and accelerating innovation through standardisation and platform-based approaches.

Anurag joins the GlobalPlatform Board, succeeding Rob Coombs, and looks forward to contributing to the continued evolution of secure digital services and trusted platform technologies.